Year: When 2016
Where: OMM Agency – London, UK
Client: Nike
NIKE TECH PACK
Interactive Installation
CHALLENGE
Nike created a new fashion collection called NikeTech in order to integrate sport style into a modern lifestyle. Each item was designed with the exact specifications of championship athletes. The result is something entirely new.
OMM Agency was asked to create a new interactive installation for Nike’s store NTL London with the aim to make potential customers feel like championship athletes whilst wearing the items.
PHASE 1
Customer is greeted by a store assistant, told about the product, invited to try it on and have their photo taken in the cube. The customer is asked to sign up to become a member.
PHASE 2
Member is shot inside the Tech Pack photo cube.
PHASE 4
The recruiter shows the customer the photos taken to select the favourite one. Once selected, the photo is sent by email.
PHASE 5
The recruiter shows the customer the photos taken to select the favourite one. Once selected, the photo is sent by email.
WHAT I DID
- Designed the entire system and the users’ journey together with the project team.
- Researched the right technologies to get the desired result.
- Developed the software that receives commands from the iPad, takes the picture, applies the filters and sends it to the iPad for the preview.
- Integrated and tested technology.
TECHNOLOGY I USED
- AdobeAir with the ActionScript 3 library Starling.
- PointGrey camera with the FlyCapture
- Software Development Kit.