When: Feb. 2017
Where: Design Group Italia – Milan, Italy
Client: 3M Norway
3M Customer Innovation Center
Designing for organizational change
There were 11 Customer Innovation Centres designed and built between 2010 and 2016. 3M Norway recently moved its headquarters to a new building in the rapidly developing Lillestrøm area near Oslo, and needed a new Customer Innovation Centre (CIC) to showcase its technologies to customers, suppliers, staff and other stakeholders. Design Group Italia created a warm, experiential, immersive space with custom-made demo tools where 3M can meet with and build relationships with its stakeholders.
The new CIC enhances the new direction of the company and facilitates the organizational change. The tailor-made solution integrates digital, interior, product and graphic design seamlessly in its interactive storytelling. We followed the project from conceptual planning through to installation, delivering the keys to the completed CIC.
CHALLENGE
Design Group Italia created a warm, experiential, immersive space with custom-made demo tools where 3M can meet with and build relationships with its stakeholders. The new CIC enhances the new direction of the company and facilitates the organizational change. The tailor-made solution integrates digital, interior, product and graphic design seamlessly in its interactive storytelling. We followed the project from conceptual planning through to installation, delivering the keys to the completed CIC.
WHAT I DID
3M has many products to display of different genres. In order to easily communicate their features many different demo tools have been created.
My involvement was on the creation of two of them: a replicable modular application using a tag reader and an interactive mannequin.
Tag reader application:
Most of 3M’s products have a video to show their features and appliances. We decided to associate every object to an RF tag. The user, interested in knowing more about a particular product has to lay the object on a RF reader or even just an associated TAG to play the related video. My job was to develop a desktop application for a PC connected to a TAG reader. The application was able to get the ID of the tag taken into consideration as input and to play a video content associated with it. Additional “special” tags were used to pause and play any running video.
Interactive mannequin:
In the healthcare area there were two products that we decided to show with a special demo tool to show their proprieties: SpotOn™ (temperature monitoring system) and Littman™ (digital stethoscope). In order to show their features we decided to develop an interactive mannequin. In the chest, a faint heart beat is generated and can be heard clearly with Littman. A thermal resistance is created in the forehead area to demonstrate the easy of use of 3M Spot-On for measuring body temperature.
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